There are already buzzfeed articles making fun of the whole Lilly for Target debacle and that is fine and dandy but I just wanted to voice my opinion on the matter:
There was a well hyped advertising campaign. Thousands of women...hundreds of thousands of women and girls got excited for this launch. I have never shopped a Jane Doe for Target launch so I had no idea what to expect. Lilly knew. Target knew. They knew that they were offering $30 famous shift dresses to an explosive crowd of preppy women that crash the Lilly website EVERY time there is a sale. EVERY TIME. Kathee you are full of SHIFTY SHIT:
Meanwhile, Target's chief merchandising and supply chain officer Kathee Tesija took to Target's blog to explain what went down with the launch, saying that they didn't expect all the product to sell out so quickly.
Didn't expect it to sell out so quickly? You didn't enforce limits you assholes!!!! The fact that they let people swipe entire sections of clothes/homegoods/accessories is ridiculous. Oh, you want to buy 30 pairs of flip flops? Sure! No problem! Survival of the fittest right?
WRONG. I have a dear friend who has one incredible daughter. This little girl makes bracelets, babysits, works in the yard, etc....all to earn extra money. Sometimes she donates it to charity. She has donated to my Alzheimer's walk. She is a true Rockbrook Girl.
Lilly is a little out of her price range so she was thrilled about this collaboration. She planned, saved, earmarked and got up every hour starting at midnight trying to purchase.
She didn't even get to buy nail polish. The leaked links on the Target app that allowed most of the online inventory to clear out along with the black Friday-esque crowds of ebay psychos clearing out whole lines of goods left her with tears.
Lilly Pulitzer who came about the pattern after running her own juice stand is probably rolling over in her grave.
Shame on you Target and shame on you Lilly. You knew what would happen and didn't plan whatsoever. You knew people would be so bummed they didn't get anything so you decided to launch your summer collection the VERY NEXT DAY. Oh and that free gift with purchase you offered for two days? You can stick that Lilly covered keychain where the Florida sun doesn't shine. And now seeing that Lilly is in the friends & family sale at SAKS....well all of it makes me feel like an idiotic consumer in this crazy selfish world.
And major SHAME on you ebayers.
I lucked out that my babysitter in Asheville grabbed a few things for my daughter, and that a facebook friend through a site for selling baby things found me a dress to match. But I almost don't want to wear it because I'm ashamed I even took a small part in the frenzy.
You piss me off again Lilly and it's full on team VINEYARD VINES for this girl. Their summer stuff is cuter this year anyways.